{"componentChunkName":"component---src-templates-our-work-post-js","path":"/our-work/mat-su-video-production/","result":{"data":{"page":{"title":"Launching the Mat-Su Measures Community Data Dashboard","slug":"mat-su-video-production","content":"Every community deserves reliable, local information that supports confident decisions. [The Mat-Su Health Foundation](https://www.healthymatsu.org/) had that data, but the public had never been able to access it in a simple, useful way.\n\n\n\nTo make this information accessible, the Foundation created the new [Mat-Su Measures Community Data Dashboard](https://www.healthymatsu.org/learning/mat-su-measures). Residents can now view current health insights online anytime. Introducing it to the community required a focused approach.\n\n\n\n## The Communications Challenge Facing the Mat-Su Health Foundation\n\nBefore the dashboard, health data appeared only in an annual booklet for policymakers and medical leaders. The public had no simple way to access current information.\n\n\n\nHow could information meant for the entire community reach beyond industry experts?\n\nHow could complex data feel relevant to everyday decisions?\n\n\n\nThe Foundation needed a visual, easy-to-understand way to introduce Mat-Su Measures and encourage people to explore it. The dashboard provides up-to-date data and simple navigation, but it still required a strong introduction to help the community understand its purpose.\n\n### Introducing a New Resource to the Community\n\nBecause Mat-Su Measures was brand new, most residents had never seen this information in an accessible format. Posting it online was a start, but the community still needed guidance to understand its value.\n\n\n\nAn effective and engaging introduction was essential.\n\n## Alopex’s Strategic Solution for Introducing Mat-Su Measures\n\nThe Foundation turned to [Alopex](https://alopexid.com/) for a solution that could reach residents with clarity and impact. The team at Alopex developed a strategy centered on a concise, approachable video tailored to local audiences. \n\n\n\nAlopex handled script development, talent vetting and hiring, creative direction, and overall production oversight. An experienced local film crew was brought in to direct and edit the project, ensuring a polished and accurate final result.\n\n### Building a Focused, Community Driven Production Strategy\n\nAlopex guided the project from concept to completion. The script was written in the Foundation’s voice, keeping the message accurate and grounded in real community needs. The tone remained straightforward, positive, and relatable for everyday residents.\n\n#### Filming With Trusted Community Partners\n\nLocations were intentionally selected to highlight keystone organizations with long-standing relationships with the Foundation. Each site reflected genuine community impact and created a recognizable backdrop for audiences across the Valley.\n\n\n\nFilming locations included:\n\n* [Wasilla Public Library](https://www.cityofwasilla.gov/189/Library)\n* [Sutton Public Library](https://libraries.matsugov.us/pages/sutton-public-library)\n* Community hubs across Wasilla, Palmer, and Sutton\n* Local businesses and organizations supported by Foundation grants\n\n\n\nEach location helped situate Mat-Su Measures within the places and people it was designed to serve.\n\n## Community Impact and Lasting Value\n\nThe [completed video](https://vimeo.com/1125895691?fl=pl&fe=sh) gave the Foundation a dependable and consistent way to introduce Mat-Su Measures. It translated complex health indicators into simple visuals and demonstrated how residents can access current information quickly and easily.\n\n### A Resource the Entire Valley Can Use\n\nThe video now supports the Foundation at public meetings, classrooms, grant workshops, and community events. It reduces confusion, speeds up understanding, and gives residents a straightforward path to accurate information.\n\n\n\nThe tool helps the Valley by supporting:\n\n* Stronger grant proposals\n* More informed policy decisions\n* Faster access to accurate information for health professionals and students\n\n\n\nLocal organizations can use the insights to better understand community needs.\n\n\n\nThe result is a more informed region with meaningful, easy-to-access information. Mat-Su Measures can now reach the community it was created to serve.\n\n## Tell Your Story With Clear, Effective Media\n\nIf your organization has a story to share or a digital resource that deserves broader understanding, Alopex can help you communicate it with [clarity and purpose](https://alopexid.com/services/branding/). Reach out to us for media production and digital marketing that connects with real people.","id":"84f78306-78a7-5faf-8018-006357bd5719","servicesLinks":[{"serviceLinkTitle":"Marketing Strategy","serviceLink":"marketing-strategy"}],"csImages":[{"csImage":"/static/images/ourwork/alo-matsu-health.webp"},{"csImage":"/static/images/ourwork/alo-matsu-health-quote.webp"}]},"nextprev":{"edges":[{"node":{"id":"cbf3d88d-ac9e-5cac-8bbe-b9761163f339"},"next":{"slug":"alaska-ecommerce-developers","title":"Bailey's Furniture E-Commerce"},"previous":null},{"node":{"id":"aac5a85f-89fa-51a7-9e1e-d920602e8950"},"next":{"slug":"k2-aviation-rusts","title":"K2 Aviation & Rust's Flying Service"},"previous":{"slug":"alaska-ngo-marketing-firm","title":"Alaska Fish Habitat Partnerships"}},{"node":{"id":"eb2e9e6c-f372-5227-afa8-e6b42264fbf8"},"next":{"slug":"alaskan-app-developer","title":"Alaskanisms iOS Sticker Pack"},"previous":{"slug":"alaska-ecommerce-developers","title":"Bailey's Furniture E-Commerce"}},{"node":{"id":"af2291d4-b17b-54ef-b030-101996442c6c"},"next":{"slug":"b2b-alaska-marketing","title":"MTA Business B2B"},"previous":{"slug":"k2-aviation-rusts","title":"K2 Aviation & Rust's Flying Service"}},{"node":{"id":"ba12360c-1739-591b-89f7-3009ddef4c72"},"next":{"slug":"alaska-mortgage-logo","title":"Mortgage Hunter"},"previous":{"slug":"alaskan-app-developer","title":"Alaskanisms iOS Sticker Pack"}},{"node":{"id":"8fa275d6-9907-5313-b35e-62751bdc1aa2"},"next":{"slug":"mta-foundation-branding-website","title":"MTA Foundation"},"previous":{"slug":"b2b-alaska-marketing","title":"MTA Business B2B"}},{"node":{"id":"045fd1e2-f64a-55a8-af3d-a3e82998d347"},"next":{"slug":"alaska-menu-design","title":"Turkey Red"},"previous":{"slug":"alaska-mortgage-logo","title":"Mortgage Hunter"}},{"node":{"id":"f71ab5a5-d074-5f9b-9f7c-3cf97e8e0b89"},"next":{"slug":"mat-su-video-production","title":"Launching the Mat-Su Measures Community Data Dashboard"},"previous":{"slug":"mta-foundation-branding-website","title":"MTA Foundation"}},{"node":{"id":"84f78306-78a7-5faf-8018-006357bd5719"},"next":{"slug":"adventure-media-branding","title":"A Brand Built Outside the Lines"},"previous":{"slug":"alaska-menu-design","title":"Turkey Red"}},{"node":{"id":"0d80ebfa-42b3-5f3d-8721-ac3d9d9f2b9d"},"next":{"slug":"elevating-brand-presence-blue-river-aviation","title":"Elevated Brand Presence for Blue River Aviation"},"previous":{"slug":"mat-su-video-production","title":"Launching the Mat-Su Measures Community Data Dashboard"}},{"node":{"id":"fc7b1b2c-d086-5b41-a44e-a3cbb9d6bbe3"},"next":{"slug":"mta-branding","title":"MTA Brand Refresh"},"previous":{"slug":"adventure-media-branding","title":"A Brand Built Outside the Lines"}},{"node":{"id":"18db6af2-65be-562e-a638-223d0b7f1e1a"},"next":null,"previous":{"slug":"elevating-brand-presence-blue-river-aviation","title":"Elevated Brand Presence for Blue River Aviation"}}]},"openWeather":{"main":{"temp":19.44},"sys":{"sunrise":1773677399,"sunset":1773720009}}},"pageContext":{"id":"84f78306-78a7-5faf-8018-006357bd5719","canonicalUrl":"https://alopexid.com/our-work/mat-su-video-production/"}},"staticQueryHashes":["3141419394","3216960653","3592296439","3649515864","426931048"]}